http://www.rheaisripe.com rheaisripe Thu, 19 Jan 2012 05:04:58 +0000 http://www.rheaisripe.com en http://rheaisripe.com/MULTIPOWER-PROFESSIONAL http://rheaisripe.com/following/rheaisripe.com/MULTIPOWER-PROFESSIONAL Thu, 19 Jan 2012 05:04:58 +0000 rheaisripe 2322187 In 2010 European fitness brand Multipower Professional asked me to refresh their protein shake packaging that was targeted to serious competitive bodybuilders. Below were my packaging proposals that included tone of voice and naming of the product. <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low2.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low2_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low3.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low3_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low4.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low4_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low5.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low5_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low6.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low6_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low7.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low7_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low8.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low8_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low9.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low9_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low10.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low10_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low11.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low11_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low12.jpg" border="0" width="670" height="473" width_o="1754" height_o="1240" src_o="http://payload1.cargocollective.com/1/3/97182/2322187/multipower_low12_o.jpg" align="left" /> http://rheaisripe.com/PEACE-ONE-DAY http://rheaisripe.com/following/rheaisripe.com/PEACE-ONE-DAY Fri, 16 Sep 2011 16:06:43 +0000 rheaisripe 2013106 If you Google the word WAR, you will find about 2,220,000,000 results. If you Google the word PEACE, you will find about 119,000,000 results. The word WAR has 2 billion more results on Google than the word PEACE. It's hard to believe that these results reflect what people care about more. We want to motivate people to change these results for Peace One Day. We are going to make it really easy for people to “UNWAR” the web. All people have to do is tag content within already existing digital platforms with the word “peace” to change the Google search results. We are creating an Internet movement free of costs, powered by the people. <img src="http://payload.cargocollective.com/1/3/97182/2013106/unwar3.jpg" border="0" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/3/97182/2013106/unwar3_o.jpg" align="left" /> AD: Inigo Inchaurraga/ Yevegeniya Gapon CW: Stephanie Zampollo, AD/CD: Rhea Hanges, Chief Creative Officer: Till Hohmann JWT Germany http://rheaisripe.com/DEAD-IDEAS http://rheaisripe.com/following/rheaisripe.com/DEAD-IDEAS Thu, 15 Sep 2011 19:54:41 +0000 rheaisripe 1262204 <img src="http://payload.cargocollective.com/1/3/97182/1262204/3013_1202918856.jpg" border="0" width="670" height="1035" width_o="670" height_o="1035" src_o="http://payload.cargocollective.com/1/3/97182/1262204/3013_1202918856_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/26-2.jpg" border="0" width="670" height="429" width_o="1539" height_o="986" src_o="http://payload.cargocollective.com/1/3/97182/1262204/26-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/26-3.jpg" border="0" width="670" height="432" width_o="1214" height_o="783" src_o="http://payload.cargocollective.com/1/3/97182/1262204/26-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/43.jpg" border="0" width="670" height="433" width_o="2048" height_o="1324" src_o="http://payload.cargocollective.com/1/3/97182/1262204/43_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/44.jpg" border="0" width="670" height="1046" width_o="1526" height_o="2384" src_o="http://payload.cargocollective.com/1/3/97182/1262204/44_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/de2.jpg" border="0" width="670" height="447" width_o="1151" height_o="769" src_o="http://payload.cargocollective.com/1/3/97182/1262204/de2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/de3_640.png" border="0" width="640" height="278" width_o="640" height_o="278" src_o="http://payload.cargocollective.com/1/3/97182/1262204/de3_640_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/de4.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/3/97182/1262204/de4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/de8.jpg" border="0" width="593" height="768" width_o="593" height_o="768" src_o="http://payload.cargocollective.com/1/3/97182/1262204/de8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/de9.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/3/97182/1262204/de9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/de10.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/3/97182/1262204/de10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/de11.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/3/97182/1262204/de11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/IMG_2418.jpg" border="0" width="670" height="1005" width_o="2048" height_o="3072" src_o="http://payload.cargocollective.com/1/3/97182/1262204/IMG_2418_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/23_640.jpg" border="0" width="506" height="422" width_o="506" height_o="422" src_o="http://payload.cargocollective.com/1/3/97182/1262204/23_640_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1262204/640.jpg" border="0" width="637" height="411" width_o="637" height_o="411" src_o="http://payload.cargocollective.com/1/3/97182/1262204/640_o.jpg" align="left" /> Some things that I made that died for very good reasons. Enjoy! http://rheaisripe.com/CREATIVE-MEN http://rheaisripe.com/following/rheaisripe.com/CREATIVE-MEN Fri, 24 Jun 2011 14:48:24 +0000 rheaisripe 1639346 As part of a integrated brand campaign for Kraft European coffee brand, Jacobs coffee, we created an idea called "Creative Men". This idea focused on men helping around the house so women have more time to have a coffee. This idea extended into tv, banners, and a digital platform. The digital platform was a Facebook contest where people from all over Germany submitted real stories arguing why they deserveto have a a squad of men come answer their every command for one day. The community voted for the most entertaining stories and picked a winner. We documented the creative men visiting and pampering the Facebook winner. The Facebook community was informed via live posts. The results could not of been better. The Jacobs brand touched the life of one person, and an entire Facebook community.In the end Jacobs coffee was loved even more by all. With all the "like" button presses to prove it. / CASE VIDEO / STILLS FROM CASE VIDEO <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.13.42.png" border="0" width="626" height="347" width_o="626" height_o="347" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.13.42_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.13.52.png" border="0" width="633" height="352" width_o="633" height_o="352" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.13.52_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.14.47.png" border="0" width="634" height="355" width_o="634" height_o="355" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.14.47_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.14.55.png" border="0" width="634" height="355" width_o="634" height_o="355" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.14.55_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.03.png" border="0" width="639" height="356" width_o="639" height_o="356" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.03_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.18.png" border="0" width="642" height="355" width_o="642" height_o="355" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.18_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.25.png" border="0" width="637" height="358" width_o="637" height_o="358" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.25_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.32.png" border="0" width="640" height="353" width_o="640" height_o="353" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.32_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.39.png" border="0" width="636" height="357" width_o="636" height_o="357" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.39_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.49.png" border="0" width="636" height="354" width_o="636" height_o="354" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.15.49_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.16.48.png" border="0" width="632" height="354" width_o="632" height_o="354" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.16.48_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.17.12.png" border="0" width="625" height="349" width_o="625" height_o="349" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.17.12_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.17.20.png" border="0" width="639" height="344" width_o="639" height_o="344" src_o="http://payload.cargocollective.com/1/3/97182/1639346/Screen shot 2011-09-15 at 17.17.20_o.png" align="left" /> AD:Rhea Hanges, CW: Dan Frincelescu JWT Germany http://rheaisripe.com/HUMAN-FUELED-TREE http://rheaisripe.com/following/rheaisripe.com/HUMAN-FUELED-TREE Tue, 31 May 2011 07:46:13 +0000 rheaisripe 1225541 In the winter season of 2010, Kraft coffee brand, Jacobs, asked us to make the visitors do something together. We observed that around Christmas in Germany the streets fill up with Christmas Markets and people tend to stay in small separate groups and chat.So we created a fun solution that indeed got more people together. We delivered a "human fueled" tree in a few charming ittle towns in Germany. The light system on the tree was connected to wireless pressure sensors,placed inside the cushions. These cushions were then placed on top of the sitting area on the couches. So the more people that sat down for coffee together,the more the tree lit up. And finally when all the sensors were pressed, the lights went into choreography mode.People got the mechanism instantly and started to light up the tree together. / STILLS FROM INSTILLATION <img src="http://payload.cargocollective.com/1/3/97182/1225541/tree1.png" border="0" width="614" height="348" width_o="614" height_o="348" src_o="http://payload.cargocollective.com/1/3/97182/1225541/tree1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1225541/tree2.png" border="0" width="615" height="347" width_o="615" height_o="347" src_o="http://payload.cargocollective.com/1/3/97182/1225541/tree2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1225541/tree3.png" border="0" width="610" height="348" width_o="610" height_o="348" src_o="http://payload.cargocollective.com/1/3/97182/1225541/tree3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1225541/tree4.png" border="0" width="611" height="349" width_o="611" height_o="349" src_o="http://payload.cargocollective.com/1/3/97182/1225541/tree4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1225541/tree5.png" border="0" width="612" height="336" width_o="612" height_o="336" src_o="http://payload.cargocollective.com/1/3/97182/1225541/tree5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1225541/Screen shot 2011-09-19 at 09.57.46.png" border="0" width="670" height="373" width_o="1888" height_o="1053" src_o="http://payload.cargocollective.com/1/3/97182/1225541/Screen shot 2011-09-19 at 09.57.46_o.png" align="left" /> AD: Rhea Hanges, CW: Dan Frincelescu JWT Germany http://rheaisripe.com/DOODLES http://rheaisripe.com/following/rheaisripe.com/DOODLES Tue, 19 Apr 2011 07:36:39 +0000 rheaisripe 1239785 <img src="http://payload.cargocollective.com/1/3/97182/1239785/02_multitasker.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/02_multitasker_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/03_milk.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/03_milk_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/04_outlet.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/04_outlet_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/05_animal.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/05_animal_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/06_mr.chevy.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/06_mr.chevy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/07_people.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/07_people_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/08_rain.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/08_rain_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/09_feed.me.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/09_feed.me_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/10_futbol.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/10_futbol_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/11_richard.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/11_richard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/12_lady.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/12_lady_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/13_fear.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/13_fear_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/14_ride.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/14_ride_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/15_newyork.jpg" border="0" width="670" height="518" width_o="776" height_o="600" src_o="http://payload.cargocollective.com/1/3/97182/1239785/15_newyork_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/monkey.jpg" border="0" width="668" height="602" width_o="668" height_o="602" src_o="http://payload.cargocollective.com/1/3/97182/1239785/monkey_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/20110413155119_00001 copy.jpg" border="0" width="670" height="947" width_o="1651" height_o="2335" src_o="http://payload.cargocollective.com/1/3/97182/1239785/20110413155119_00001 copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1239785/rhea2.jpg" border="0" width="670" height="669" width_o="686" height_o="685" src_o="http://payload.cargocollective.com/1/3/97182/1239785/rhea2_o.jpg" align="left" /> http://rheaisripe.com/BEPANTHOL http://rheaisripe.com/following/rheaisripe.com/BEPANTHOL Sun, 10 Apr 2011 13:40:47 +0000 rheaisripe 1242385 In order to induce trial for the Bayer's Bepanthol hand crème, we reminded women that hands look younger when they are taken care of. <img src="http://payload.cargocollective.com/1/3/97182/1242385/Spread_BE22.jpg" border="0" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/3/97182/1242385/Spread_BE22_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242385/Spread_BE23.jpg" border="0" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/3/97182/1242385/Spread_BE23_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242385/Spread_BE82.jpg" border="0" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/3/97182/1242385/Spread_BE82_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242385/Bepanthol_Iron.jpg" border="0" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/3/97182/1242385/Bepanthol_Iron_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242385/Bepanthol_Phone.jpg" border="0" width="670" height="473" width_o="2048" height_o="1447" src_o="http://payload.cargocollective.com/1/3/97182/1242385/Bepanthol_Phone_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242385/Bepanthol_Hair.jpg" border="0" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/3/97182/1242385/Bepanthol_Hair_o.jpg" align="left" /> AD:Rhea Hanges, CW: Dan Frincelescu, Chief Creative Officer: Till Hohmann, Photographer: Matt Hoyle, Retoucher: Raluca Băraru, Typography:Rhea Hanges JWT Germany http://rheaisripe.com/STREETBOX http://rheaisripe.com/following/rheaisripe.com/STREETBOX Mon, 04 Apr 2011 18:04:26 +0000 rheaisripe 1226493 I created this project in 2007 called StreetBox. StreetBox is an invention for XBOX and an experiment to see what video gaming will be like in the future. LINK TO PROJECT/ thestreetbox.com http://rheaisripe.com/CRAYOLA http://rheaisripe.com/following/rheaisripe.com/CRAYOLA Mon, 04 Apr 2011 18:03:48 +0000 rheaisripe 1240136 Crayola is a company that is long known for its traditional crayons.The one thing that people did not know was that Crayola is the lead innovator of tools that fuel imagination. So, to change perception of Crayola, we created an idea called “Everything Imaginable”. This single idea was used as a platform in TV, print, and digital as a true integrated brand idea. In the midst of America’s greatest recession, Crayola had its very best year of sales. The shelves were empty. After two years of campaigns, the single thought of “Everything Imaginable” is still being used today. / TV CAMPAIGN / PRINT AND DIGITAL <img src="http://payload.cargocollective.com/1/3/97182/1240136/crayola.png" border="0" width="633" height="459" width_o="633" height_o="459" src_o="http://payload.cargocollective.com/1/3/97182/1240136/crayola_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1240136/crayola_large.jpg" border="0" width="670" height="867" width_o="750" height_o="971" src_o="http://payload.cargocollective.com/1/3/97182/1240136/crayola_large_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1240136/crayola_large2.jpg" border="0" width="670" height="867" width_o="750" height_o="971" src_o="http://payload.cargocollective.com/1/3/97182/1240136/crayola_large2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1240136/crayola_large3.jpg" border="0" width="670" height="867" width_o="750" height_o="971" src_o="http://payload.cargocollective.com/1/3/97182/1240136/crayola_large3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1240136/crayola_large4.jpg" border="0" width="670" height="867" width_o="750" height_o="971" src_o="http://payload.cargocollective.com/1/3/97182/1240136/crayola_large4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1240136/crayola_large6.jpg" border="0" width="670" height="867" width_o="750" height_o="971" src_o="http://payload.cargocollective.com/1/3/97182/1240136/crayola_large6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1240136/Screen shot 2011-09-15 at 15.27.02.png" border="0" width="670" height="459" width_o="1249" height_o="857" src_o="http://payload.cargocollective.com/1/3/97182/1240136/Screen shot 2011-09-15 at 15.27.02_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1240136/Screen shot 2011-09-15 at 15.27.06.png" border="0" width="670" height="459" width_o="1250" height_o="858" src_o="http://payload.cargocollective.com/1/3/97182/1240136/Screen shot 2011-09-15 at 15.27.06_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1240136/Screen shot 2011-09-15 at 15.27.59.png" border="0" width="670" height="458" width_o="1249" height_o="855" src_o="http://payload.cargocollective.com/1/3/97182/1240136/Screen shot 2011-09-15 at 15.27.59_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1240136/brand_print001.jpg" border="0" width="670" height="844" width_o="720" height_o="908" src_o="http://payload.cargocollective.com/1/3/97182/1240136/brand_print001_o.jpg" align="left" /> AD: Rhea Hanges, CW: Brian Eilbott, Photographer: Luca Zordan, CD: Tom Pratt mcgarrybowen 2011 Effie Finalist http://rheaisripe.com/OLDER-WORK http://rheaisripe.com/following/rheaisripe.com/OLDER-WORK Mon, 04 Apr 2011 18:03:46 +0000 rheaisripe 1242058 / VERIZON DROID Verizon needed to launch android based phones Droid 2, Droid Incredible, Droid X. Problem was all phones, needed a look and feel and idea. So, we developed an ownable look and feel for each of the Droid phones that was unique to each phone. We carried this idea into all channels, and even gave the phones custom wallpapers and startup screens to relate to the campaign idea of "Droid Does". <img src="http://payload.cargocollective.com/1/3/97182/1242058/D2.jpg" border="0" width="670" height="881" width_o="1182" height_o="1556" src_o="http://payload.cargocollective.com/1/3/97182/1242058/D2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242058/screen.jpg" border="0" width="670" height="879" width_o="800" height_o="1050" src_o="http://payload.cargocollective.com/1/3/97182/1242058/screen_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242058/speed.jpg" border="0" width="670" height="870" width_o="808" height_o="1050" src_o="http://payload.cargocollective.com/1/3/97182/1242058/speed_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242058/camera.jpg" border="0" width="670" height="879" width_o="800" height_o="1050" src_o="http://payload.cargocollective.com/1/3/97182/1242058/camera_o.jpg" align="left" /> / MOBILE SCREEN DESIGN <img src="http://payload.cargocollective.com/1/3/97182/1242058/D2_PhoneD_640.png" border="0" width="640" height="555" width_o="640" height_o="555" src_o="http://payload.cargocollective.com/1/3/97182/1242058/D2_PhoneD_640_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242058/DX_PhoneDesign.png" border="0" width="500" height="470" width_o="500" height_o="470" src_o="http://payload.cargocollective.com/1/3/97182/1242058/DX_PhoneDesign_o.png" align="left" /> AD:Rhea Hanges mcgarrybowen / RULE THE AIR: BRAND As part of the new brand message "Rule the Air" a Global internal announcement had to be made to all network employees. This video educated workers in a motivating way to take on the new brand positioning in their daily working environments. AD: Rhea Hanges, CW: Brian Eilbott CD:Mark Abellera mcgarrybowen / CENTRAL PARK CONSERVANCY To show people how their donations to Central Park Conservancy keep the park alive, this digital idea was created. This website visually shows how each donation affects the park. People can pick an area of the park they want to donate to. Let’s say you want to donate to a pine-comb. The pine-comb will fill itself with color and take your information so that you own that section of the park. The more people that donate, the more filled in the park will be. One day ending with the entire park coming to life. <img src="http://payload.cargocollective.com/1/3/97182/1242058/cpc_large_o.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/3/97182/1242058/cpc_large_o_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242058/cpc_large2_o.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/3/97182/1242058/cpc_large2_o_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242058/cpc_large3_o.jpg" border="0" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/3/97182/1242058/cpc_large3_o_o.jpg" align="left" /> AD:Rhea Hanges mcgarrybowen / PETA The chicken you ate on that bun thing at that restaurant place may of not of had the greatest life.In fact, chances are the chicken was most likely abused big time if it came from the American meat packing board. This idea was created to show chickens have changed. You’ll never forget a chicken when it sounds like this. <img src="http://payload.cargocollective.com/1/3/97182/1242058/peta_innovative_large.jpg" border="0" width="670" height="901" width_o="670" height_o="901" src_o="http://payload.cargocollective.com/1/3/97182/1242058/peta_innovative_large_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/97182/1242058/peta_print_large.jpg" border="0" width="670" height="1035" width_o="670" height_o="1035" src_o="http://payload.cargocollective.com/1/3/97182/1242058/peta_print_large_o.jpg" align="left" /> AD: Rhea Hanges, CW: Kent Koren International Young Guns Finalist